In the relatively few years it has existed, the internet has undergone significant change. Upon its inception, the "world wide web" was, for the most part, a fairly passive one-way medium. People who ventured online would generally view sites that provided information and entertainment, mainly in the form of text and images. And other than using e-mail between friends and coworkers, the average surfer did not interact a great deal. In some ways, it was similar to reading a book disguised as television. Over time, however, advancements in how people used the net began emerging. Videos of various events, from historic happenings to trivial occurrences, became popular. Forums and blogs sprang up to connect individuals with similar jobs, interests and lifestyles. We gained the ability to comment or offer suggestions in numerous places. And more and more, goods and services were bought and sold online.
As fast as things moved, the evolution continues. These days the buzz word (or buzz phrase) that's on everyone's tongue is "social media". This refers to online sites and applications that allow a two-way relationship. Although examples of social media have existed for years, its popularity has surged fairly recently with such major examples as YouTube, Facebook, Twitter and Pinterest. Although all have their different facets, the one thing they have in common is that users can become active to a significant degree and greatly determine and influence the content of such electronic communities.
It stands to reason, then, that a business or organization wanting to draw attention and drive traffic in its direction can benefit greatly from a presence on social media sites. Marketing through them guarantees amazing exposure, and is relatively cheap when compared to traditional advertising. But for the best results, it is advisable to seek expert help when doing so. For one thing, there are a great deal of such sites online, many of which are geared to niche audiences and specific tastes. While many may suit your needs and be a perfect fit, others could provide little in the way of results. To be successful, campaigns often should be continuing efforts rather than short-term deals, carefully growing and changing over time. There's also the matter of marketing with savy; such sites are not the place for over-obvious "old school" ads that can do more harm than good. In short, what you need are social media services. If you're ready to get socially active, let the professionals at Nassau Web Design get you connected. We know the web and its ways, and can help you to successfully present yourself in the right place and in the right manner. So for quality social media services that make a difference, give us a call or shoot us a message. We're on it online! |
